Rank has the X Factor

Rank Group signs partnership with Fremantlemedia

(UK).- Leading gaming-based entertainment company Rank Group announced that it has signed a three-year deal with FremantleMedia Enterprises (FME), in association with Syco, to be the official gaming partner of The X Factor

As part of the deal, Rank Group‘s brands comprising of Mecca Bingo, Grosvenor Casinos and sports betting website, Bluesquare.com, will have the rights to create an exclusive X Factor branded online bingo game, as well as a series of slots and mini games.
The company will have the rights to use The X Factor branding, including title graphics, theme music, logo and imagery in all marketing, communications and promotions across its retail businesses, websites, mobile products and social media channels. Rank Group will also be given promotional opportunities at The X Factor events.(Story by Yogonet.com)

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