Born in 1932 as the youngest of four children, he was brought up in Gothenburg, Sweden.
Developing a keen interest in boxing when he was younger, he was an international boxing referee and became a promoter of professional boxing events featuring legends such as Sonny Liston. He also promoted other sporting events such as The Harlem Globetrotters and the tennis tournament WCT, which hosted legendary players such as Björn Borg, Stan Smith, Arthur Ashe, Ilie Nastase and Rod Laver.
It was not until 1959 that he started in the gaming industry, operating casinos in Sweden. However, Sweden soon became too small for his visions and in the early 1980s he branched out to international market. It was at this time he invented the ground-breaking chip sorting machine, the Chipper Champ, which changed the face of gaming floors worldwide. In 2001, with his partners, he formed a company introducing Ladbrokes eGaming into the Nordic countries. Within five years the company recruited over 300,000 new members, making around 40 per cent of Ladbrokes eGaming’s total poker revenues. Among many others, he and his family are also major shareholders in Betsson AB and Net Entertainment.

Well deserved, there are few individuals that have contributed as much to the industry as a whole, Bertil is with out doubt one of them!
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